I’m Themis,
Product UXer
Experienced in Monetization-Driven UX, Personalization & Donation Journeys
What I Do
I’m the UX designer for a suite of donation products at ALSAC, the fundraising organization for St. Jude Children’s Research Hospital.
As an analytical UX practitioner, I bring data-driven insights to deepen understanding and guide UX decisions. With my background as an accessibility designer, I continue to advocate for the value of accessibility from my seat and across the organization.
At heart, I’m a thinker and passionately curious, always seeking spaces to learn, improve, and collaborate.
Digital Donation Products
St. Jude Children's Research Hospital/ALSAC
Most Recent
Parametric Insurance Startup
Raincoat
Accessibility & Inclusive Design
Ability Project / NYU
EXPERIENCE
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St. Jude Children’s Research Hospital / ALSAC
Memphis, TN
Lead user experience for donation products, fostering cross-team collaboration to support data-driven user-centric personalization.
Driving UX improvements that boosted conversion rates annually for millions of donors, while leading UX strategy for personalized donation journeys.
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Brooklyn, NY
Developed innovative tactile map guidelines and led a pilot project on navigation with blind and low vision users, while mentoring 100+ students and faculty on inclusive design.
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Brooklyn, NY
Designed and launched an insurance app for an international insurance product, delivering a scalable, end-to-end purchasing experience.
The product launched in Jamaica in August 2021, expanding to Mexico soon after.
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Brooklyn, NY
Designed and built the ITP/IMA Code of Conduct website, collaborating with Daniel Shiffman and using Jekyll for easy maintenance.
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Caso a Caso – Business closed in 2021
Puerto Rico
Transitioned into a Designer role from Disability Representative Assistant. Worked on a range of human-centered design solutions to improve the service experience.
Education & Certifications
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Master’s ITP (Interactive Telecommunications Program), New York University
New York, 2021
Thesis: Kinesthetic Explorations In Playful and Accessible Web-Based Experiences For Children. Researched and designed playful kinesthetic experiences for children, employing machine learning and augmented reality.
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Spain, 2016
Certificate: User Experience (UX), Usability and Interaction Design
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BA: Humanities
Double major: Fine Arts, Art HistoryThesis: Cave Art in Puerto Rico: Petroglyphs and Pictographs